Digital Marketing

                                           DIGITAL MARKETING

What is Digital Marketing?

Digital marketing is an online marketing approach that primarily relies on the Internet to connect with the target audience through various digital media channels such as computers, phones, tablets, or other device.

Importance of Digital Marketing:

·       You can spread brand awareness.

·       You can monitor your campaigns and optimize them for better results.

·       Your competitors are already doing it.

·       You can compete with larger corporations.

·       You can target your ideal audience.

Types of Digital Marketing:

·       Search Engine Optimization (SEO),

·       Content Marketing,

·       Social Media Marketing (SMM)

·       Pay-per-click Marketing,

·       Affiliate Marketing,

·       Email Marketing. 

SEARCH ENGINE OPTIMIZATION:

SEO stands for “search engine optimization”. It ranks or indexes your website to increase its visibility to the audience in Google, Microsoft Bing, and other search engines.

          There are three types of SEO,

·       Technical SEO

·       On-Page SEO

·       Off-Page SEO

SOCIAL MEDIA MARKETING:

Social media marketing drives traffic and brand awareness by engaging people through online platforms such as Facebook, Twitter, LinkedIn and Instagram.

Important aspects of Social Media Marketing:

·       To create an engaging social media marketing,

·       Promote customer service

·       In-depth performance analytics

·       Reply to  the comments and queries of customers  in a professional manner

·       Reach a large audience through social media posting.

·       Retarget missed customers    

CONTENT MARKETING:

Content marketing is an approach to creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action.

 Instead of directly promoting a product or service, content marketing focuses on providing information or entertainment that addresses the needs and interests of potential customers.

AFFILIATE MARKETING:

           Affiliate Marketing can be defined as a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.